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Medova – Why and for whom do we do it?

3 min readBasic

Medova.health We’re building a global platform that truly connects travelers with clinics and gives everyone the same growth opportunities—no pay-to-win ranking, just real value.

Dark glass globe with emerald arcs linking clinics across continents, abstract medical network

Medova.health – We're Building a Platform That Actually Solves Real Problems for Travelers and Clinics

What Are We Changing and Why?

For patients: We give you a simple tool—searching for vaccines, medical procedures, or consultations? No more scrolling through endless sites. You see clinics, services, and prices all in one place. Search, compare, send an inquiry—done.

For clinics: You get a panel where you update your profile, upload photos, manage your offer—no calls, no endless email chains.

What Makes Us Different?

At Medova, every clinic has an equal chance—rankings are based on service quality, reviews, and completeness of the offer, not advertising budgets. The subscription unlocks more features and convenience but never boosts your position. The top spots go to those with the best results and patient satisfaction.

Our comparison tool covers not just vaccinations, but also medical procedures, dentistry, diagnostics, and aesthetic medicine. It’s about real utility, not “window dressing.”

We build the largest international database and are focused on the global market.

We share practical info on pricing, challenges, and risks. Patients know what they’re paying for, and clinics know where their clients come from.

There's also a blog for travelers: checklists, tips, and trends. We want people to return when searching for trustworthy information.

Why Are We Doing This?

Because what exists right now doesn't work—for either patients or clinics. Booking.com reinvented hotel reservations—we’re bringing that level of clarity and trust to medical travel.

How Will EPKO Make Money?

We’re planning a mix of proven monetization models—here’s a quick summary:

B2B Subscription for Clinics (SaaS Model)

Each clinic pays a monthly or annual fee for access to their profile panel, updating details, and communicating with patients. Pricing is for tools only—stats, reports, automation, calendar integration—never for ranking position.

  • Models:
  • Basic (free/simple, limited features)
  • Premium (all features, advanced stats, CRM, automated campaigns—approx. 299–799 PLN/month)

2. Lead Fee

Clinics pay for each patient inquiry/booking received. Transparent pricing: e.g., 20–50 PLN per lead (depending on procedure/type). Billing can be monthly or prepaid. Patients never pay to search.

3. “Verified Clinic” Packages—Certificate & Badge Annual fee (e.g., 999–1999 PLN/year) for “Verified Partner” status, a badge, special landing page, and access to EPKO training and promotion. This builds trust with patients and increases conversion, but never inflates ranking.

4. Integrations & B2B API Access for major partners (insurance aggregators, travel sites, pharmacy chains)—implementation fee + monthly subscription (2,000–5,000 PLN/month). This allows partners real-time access to our database of services and clinics.

5. Specialist Add-On Services (Upsell) Consulting, onboarding for clinic networks, staff training, security audits. Profile management, content updates (copy/SEO), dedicated account managers.

6. Affiliate / Insurance & Travel Partnerships Commissions for insurance, telemedicine, or assistance sales (10–25% per ticket, activated by just a few organic clicks). We can also promote partner discounts (win-win for all sides).

What’s Next?

  • We’ll expand our clinic database.
  • Build out the management panel for clinics.
  • Launch automated email campaigns for clinic onboarding.

Sources

  1. Medova.healthhttps://medova.health
Patryk Korzeniowski

Written by

Co-founder and CEO of EPKO. I run the company, handle client relations and code alongside the team in Next.js, TypeScript and Supabase when a client feature needs that extra polish. At EPKO we build software that meets the technical requirements of EU regulations: WCAG, GDPR, NIS2, AI Act, MDR. Formal legal opinions and certification stay with partners (law firms, auditors). I look at business systemically. I build a team that ships and stays with clients for years.

Does your digital product comply with EU law?

EAA, WCAG, GDPR, NIS2. These regulations are already in force. Enter your URL and we'll check EU compliance. Free, results in 48h.

WCAG 2.1 AAGDPR / cookiesNIS2 / securityResults within 48h
Helps us scope the audit and tailor the first recommendations.

What you actually get within 48 hours

A short, concrete document with the most important recommendations. No commitment, no sales pitch in disguise.

What you get

  • A short PDF report (2-3 pages) reviewing the technical aspects of WCAG, GDPR and NIS2
  • The top 3 technical risks worth addressing first
  • A list of quick wins you can implement on your own or with any vendor
  • An optional short online call if you want to discuss the results

Who does it

  • The scan is run by a member of the EPKO team, supported by automated tools (Lighthouse, axe-core, our own checklists)
  • You correspond directly with the person who signed the report, with no account managers in between
  • The report covers the technical layer and does not replace a formal legal or certification audit
  • If you decide to work with us on remediation, Eryk (CTO) or Patryk (CEO) joins the project

In what form

  • PDF sent by email, accessible to screen readers
  • A short summary of the results in the email body
  • Materials stay with you and can be shared with your legal or IT team
  • Turnaround: 48 hours from request confirmation, on business days

Common questions about the audit